Four weeks after quietly landing in Bogotá, private car service Uber has officially launched in the Colombian capital, its second Latin American locale.
Patrick Morselli
Rodrigo Arevalo, General Manager of Uber Mexico City, talks the startup's landing in the Mexican market and why riders will be be Uber's best evangelizers.
Uber releases a secret fleet of cars in Bogotá while the battle with taxi companies and regulators continues in the United States.
