April started out in a pretty eclectic way for us news-wise. From a makeover for Samba Tech to a reflection on wearable technologies and even a look at entrepreneurs’ pitching fears, here are last week’s highlights:
Samba Tech is getting a makeover. The pioneering Latin American video platform has updated its visual identity and design and laid out a proposal for a new audience: small businesses.
Pedro Filizzola, Marketing Manager at Samba Tech, spoke with PulsoSocial about the changes underway. “This redesign came at an ideal time to match the moment we are living, more than ever breathing technology and embracing projects that revolutionize the digital experience,” he explained. “With a more modern and high-tech footprint, we added the missing elements to a brand that has already brought our young and flexible side.”
Manos Accelerator, an organization designed to support Latino entrepreneurs, is on the lookout for the next group of companies to take part in its 12-week program in Silicon Valley. It launched applications last week, at the same time announcing that its partnership with Google for Entrepreneurs will be extended for two more years.
When it comes to understanding the lay of the land social media-wise in Brazil, RIOT knows its stuff. And thanks to a new partnership with Kenshoo, it will play an even bigger role. Where does the company see the market going?
“The rise of mobile smartphones and the upcoming World Cup also mark a huge opportunity for brands hoping to make it big in Brazil, which was recently dubbed by The Wall Street Journal as the ‘social media capital of the universe,’” reflected Walter Motta Junior, Head of Partnerships at RIOT. “Big data will be cut down to size and broken up into smaller, more-manageable pieces, so ads and messages can be precisely targeted. To wrap up, there’s one essential component to be understood and used in unique, smart ways: real-time marketing/conversations. Whoever gets all this right will absolutely achieve success along this year.”
While wearable technologies still have a long way to go internationally and in Latin America, they are becoming an increasing reality all over the globe. On a regional level, manufacturers and those in the industrial sector are starting to take note of what products like Google Glass and iBeacon can do – something Globant’s Pablo Vittori pointed out in an interview with PulsoSocial last week.
The big issue keeping wearable tech from going mainstream, however, is content. And it’s a bit of a chicken or the egg problem. “For the market to work, there have to be applications, but to develop them, there has to be a market,” Vittori explained.
Ever wonder what investors are really thinking while you’re pitching your startup? Hopefully, not this.