Social media is a way for us to vent our feelings to the world. Through networks like Facebook and Twitter, we share our joys, triumphs, failures and losses with our friends, families, acquaintances and – let’s face it – a whole lot of strangers as well (that last one is strange and part of an entirely different debate).
The fact is, we spend (and waste) a lot of time on social media – you can actually put a number on the minutes, days and weeks you’ve sucked up on Facebook. According to Business Insider, Facebook absorbs 114 billion minutes per month in the U.S. alone, Instagram 8 billion, and Twitter 5.3 billion.
Facebook continues to dominate social media in terms of engagement rates, time spent, and overall weight in our daily lives. Over half of all American adults belong to the network, and 64% sign in on a daily basis.
On the eve of Facebook’s 10th anniversary in February, the Pew Research Center revealed some notable new statistics regarding the site. For example, 36% of users aren’t fans of those who share too much information about themselves on the platform, and 27% worry about other people seeing posts and comments they weren’t meant to see. Men and women generally use Facebook for the same reasons (seeing and sharing pictures and videos, finding entertainment). Most users like their friends’ content and comment on posts frequently, but they don’t change their own statuses quite as often.
We’re using Twitter a lot as well. And with the 140-character network, it’s especially intriguing to see what we’re saying and when.
This month, Twitter took a look at what and when people are tweeting – finding some surprising trends. It turns out that a lot of users are happy, sad, late and hung over at the same time. “You are what you Tweet, and it turns out that many of us tweet the same ways on the same days,” the report reads.
Users are most likely to feel happy on a Tuesday in December of January, and be late for work mid-week in July and on Fridays in January. Sundays in March are big hangover days, as are Thursday and Fridays in November.