GoDaddy Ups Efforts in Latin America

Latin America is apparently on top of GoDaddy’s to-do list in 2014. The platform is growing its presence in the region and localizing its products suite.

Latin America is apparently on top of GoDaddy’s to-do list in 2014. The platform for small businesses is growing its presence in the region by offering customer support with native language speakers.

Now, GoDaddy’s suite of products have been localized in both Spanish and Brazilian Portuguese, meaning small business owners can more easily access its services. They can obtain a secure online identity by purchasing a domain name with SSL certificates and build out an online presence with the GoDaddy Website Builder. The company offers localized services and customer experience across Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.

Of course, shifting more focus to the region has also entailed bringing on new talent to lead the charge. Rafael Fernandez MacGregor has been hired as VP Latin America for GoDaddy. Based in Mexico City, Fernandez MacGregor has previously worked for Microsoft and previously founded Blue Label Mexico.

Rafael Fernandez MacGregor
Rafael Fernandez MacGregor

“GoDaddy is creating new opportunities for small businesses in Latin America and making the business of operating a business easier, especially for the small business owner,” MacGregor remarked in an official statement. “As a Latin American entrepreneur, I can tell you from experience, small business owners are the most innovative and dynamic job creators in the region, and anyone who has ever launched or run a small business here will tell you how hard it can be. GoDaddy is determined to help companies build and maintain an effective online presence easily and affordably.”

Founded in 1997, GoDaddy is the one of the world’s largest providers of web hosting, domain names and new SSL certificates. It is backed by KKR, Silver Lake Partners and Technology Crossover Ventures.

This Latin American expansion is part of a larger scheme for growth. GoDaddy is poised to reach 60 markets in 30 languages within the next 18 months. Moreover, it is the first domain registrar to offer the new .UNO domain extensions for Hispanic and Latino communities.

GoDaddy is another in a string of big tech names to up efforts in Latin America recently. Last October, Buzz Feed and Khan Academy unveiled localized versions of their respective sites for the region, and Uber has been on the move as well.