Social Media Statistics to Know in the New Year

Looking ahead to 2014, a review of the biggest trends and most relevant data in social media in 2013.

The New Year has arrived, and with it, a number of new trends and innovations have are on the horizon as well. And though 2013 has come and gone, it’s still worth taking a look at as a way of reflecting on what’s happened and predicting what’s to come.

Social media, of course, continues to be one of the hot topics of the day. And while we previously looked at what’s ahead for the industry in 2014 and 2015, this time around, we’re looking at what’s been going on up to now.

In 2013, we witnessed the emergence of Snapchat, Yahoo’s Tumblr acquisition, increasingly popular mobile social networks like WeChat and Vine, and the launch of LinkedIn’s highly successful influencers program – the latter a strong indicator that it will be LinkedIn that takes the cake growth-wise over the next couple of years.

According to a Social Media Examiner report, 86% of marketers report social media being important for their businesses, as opposed to 83% in 2012. Why? Because of its value as means of communication and in helping brands gain visibility among consumers.

This is just one of many interesting pieces of data revealed by Brian Honigman in Social Media Year in Review: 13 Must-Know Statistics from 2013. Here’s what else was discovered:

→ 30% of social media traffic is from SlideShare.net.

→ Snapchat rejected acquisition offers of up to four billion dollars from Facebook and Google.

→ There are over 35 million selfies published on Instagram.

→ Pinterest’s most followed board is L.L. Bean’s Woodland Creatures, with 4,689,706 followers.

→ 41% of traffic referred to e-commerce sites via social media comes from Pinterest, 37% from Facebook, and 23% from other sites.

→ Infographics receive four times more likes than presentations and 23 times more likes than SlideShare documents.

→ There are 231.7 million active users on Twitter, who spend an average 170 minutes per month on the network. About half write tweets, while the other half only read them.

→ A Vine video is four times more likely to be seen than a regular video.

→ 95% of Facebook users log into their accounts daily, and of all of the minutes spent on the internet, 15.8% are on Facebook.

→ Of LinkedIn’s 259 million users, 40% pay for LinkedIn Premium.

→ Google+ acquires 25,000 new users each day.

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This text has been adapted and translated by Emily Stewart from its original Spanish publication.