It’s almost time to ring in 2014. But before you get out your party hats and celebrations begin, take a look at the biggest stories out of Latin America’s technology ecosystem that closed out the year.
Social travel platform minube has got big plans for its latest million-euro investment, and many of them have quite a bit to do with Latin America.
Out of Spain, the startup will eye the Spanish-speaking areas of the region for growth, including and perhaps especially Mexico. And following trends, mobile will also play a big part in its strategy moving forward.
In need of businesses to give your new technologies a try? Brazil and Colombia may be your best bets. According to the Motorola Solutions Mobility Barometer, 35% of Brazilian companies want to be among the first to adopt new technologies for their operations, and 32% look to adopt them after they’ve been able to evaluate how they work in businesses in which they’ve already been implemented.
On the other hand, Mexican companies prove to be especially hesitant, with 48% only implementing innovations when absolutely necessary.
Social media stretches far beyond the personal realm and has very much been incorporated into the business world, too. Out of Brazil, SocialBase is one company looking to capitalize on social tendencies with a cloud-based, SaaS solution to keep employees and managers connected.
“An enterprise social network is very useful for businesses that aim to improve their interaction between employees and to deploy a dynamic and modern approach to link their teams and areas,” remarked André Ribas, Director of SocialBase, in an interview with PulsoSocial. “Actually, just about any company could use it, regardless the size and industry.”
CircleMe allows users all over the globe to interact based on their interests, locations and passions through a platform available for mobile and the web. And while it’s got a strong foothold in United States, United Kingdom, Italy and France, it’s also gaining momentum in a Latin American locale: Brazil.
Giuseppe D’Antonio, one of the founders of CircleMe, reflected on the startup’s Brazilian success:
Brazil is a top five country for us, and we see the community of users growing in a totally organic fashion. We also notice that they are quite good in spotting new trends in many categories, such as music, art and movies. In our performance metrics analysis, we also notice Brazil to be a top country for time per visit, demonstrating very good engagement with our platform.
Internet and technology companies all over the globe, and especially out of Silicon Valley, have made major waves when they hit the stock market. And while Latin American tech companies have been quite slow to the gate in the IPO realm, with an impending initial public offering from Globant and rumors swirling around Despegar, the region is well on its way.
We took a look at an infographic examining the outcomes of some of the world’s biggest internet IPOs, from Twitter’s fast take-off to Groupon’s gradual decline.