Social travel platform minube is closing out 2013 with a bang. The startup has announced a €1 million (US$1,370,000) investment. With the deal, it’s added two new partners – Kibo Ventures and Bonsai Venture Capital – and has solidified the position of existing investor Sputnik in its funding setup.
With six years of operations under its belt, minube receives more than 45 million visits each year from all over the globe. It boasts a community of one million registered users, and its apps have been downloaded upwards of two million times.
This latest round of funding will be directed at advancing along four separate fronts.
First, minube will set out to improve the travel value cycle, providing better support to users throughout the entire travel planning process. Starting with helping customers find travel ideas, it will also improve how it handles planning, price comparisons and information sharing. Mobile will be a major point of focus here, too.
Second, it will accelerate its international expansion. Currently, minube is available in Spanish, French, Italian, Portuguese and German. It will look to grow its linguistic offer and place special attention on Spanish-speaking markets like Mexico and the entirety of Latin America.
Third, minube will grow its community and the content provided by its users, including recommendations and photos. And lastly, minube will continue to innovate on the mobile front. It launched its iOS app in June 2011 and released a new and improved Android application at the start of the year. It is now available for Windows Phone as well and, looking ahead to 2014, will take aim at other platforms as well as tablets.
Spanish-born minube is one of the stronger players in the online travel sector, its offer spanning from inspiration and planning to social elements and sharing. And by the looks of it, Latin America is a major part of its game plan for the months to come.