Groupon LatAm Founders Launch Seahorse, a Private Photo Sharing App

Seahorse is a brand new platform to store, share and enjoy photos among specific groups of friends, families and colleagues.

Backed by Wenceslao Casares, Seahorse  is a brand new platform to store, share and enjoy photos among specific groups of friends, families and colleagues.

The startup is the brainchild of Oskar Hjertonsson (who describes himself as “a Chilean guy from Sweden) and Daniel Undurraga, from Chile. The two created Needish – their first startup – in 2007, which they went on to sell to Groupon, managing the company in eight Latin American countries. Most recently, they made the move to San Francisco, where they’ve developed Seahorse, an application developed by a 100% Chilean team.

With Seahorse, photos don’t belong to just one person – they belong to everyone in the group. The logic behind the platform is the fact that most of the pictures that are important to us are taken by other people. Thus, the idea is to save them and enjoy them together. You no longer have to wait for friends to upload your birthday pictures to Facebook or for your family members to send you vacation pictures via WhatsApp. Undurraga summarized the proposal:

Now, the pictures that your friends upload are as much yours as those you’ve taken yourself. No other platform does this besides us.

So how does it work? Seahorse saves all pictures in the cloud and in high resolution for as long as you’d like. All you have to do is create an album of photos and/or videos, which will be private and available only to those invited to your group. Files are shared and organized automatically and instantaneously. Currently, users can comment and copy between albums, and soon, they’ll be able to “like” images and include captions.

The company has already received backing from some important influencers in tech, including Wenceslao Casares, who founded recently-acquired Lemon and Patagon, and Rob Solomon, former President and COO of Groupon and Venture Partner at Accel.

Seahorse is available for free download on iOS and Android. To get the ball rolling, the startup offers users 1 GB of free space. Want more? You can earn an additional 500 MB when you invite friends. For more information, visit

This text has been adapted and translated by Emily Stewart from its original Spanish publication