Marco Gomes has been named the winner of the 2013 World Technology Awards in the category of Marketing Communications. The founder of boo-box beat out five other finalists from big-name companies like comScore and Google at the awards ceremony, hosted by the World Technology Network (WTN) as part of the 2013 World Technology Summit in New York City last week.
With this win, Gomes joins a shortlist of some of the top technological minds in the world, including Steve Case, Larry Page and Mark Zuckerberg. To put it short, this is a major feat for the Brazilian entrepreneur whose company, boo-box, has proven a game changer in social media and advertising.
We spoke with Gomes in September soon after he was announced as a finalist. He was humble about the nomination and aware of the significance of it for both himself and his team. “I am extremely honored, since boo-box is still a small company from Brazil, figuring with these internet giants is a big thing for us,” he told us at the time. “For me, being on the shortlist is already a prize itself, and the prize is not for me, but for the boo-box team. Without the great team we have managed to build in the last years, nothing of this would be worth it.”
Following his win, Gomes’ modest attitude remains unchanged:
It was an enormous and pleasant surprise to receive this prize. This is an achievement of a great team, which includes our investors, clients, a network of 60,000 publishers and, of course, a team of 50 people who dedicate each and every day to delivering the best to our audience. It is an honor to contribute to improving more online content.
boo-box is Brazil’s first tech advertising and social media company. Its technology classifies and categorizes the audiences of over 500,000 sites and displays ads to over 60 million people in Brazil. It has received backing from Monashees Capital and Intel Capital and was named by Fast Company as one of the most innovative companies in the world in 2012.
Duolingo’s Luis von Ahn Takes the Cake, Too
Gomes isn’t the only familiar (and Latin American) name on the winners list. Dr. Luis von Ahn won the Communications Technology category.
Originally from Guatemala, Dr. von Ahn is one of the inventors of both CAPTCHA and reCAPTCHA. His latest project is Duolingo, a web platform and mobile app that combine language learning with crowdsourced translation. We met the company back in May.
Duolingo most recently partnered with Buzzfeed to help bring the Spanish version of the immensely popular content platform to life.