Taxijá Rolls Out War Chest to Compete for Brazil’s Taxi App Crown

Brazilian taxi app Taxijá is employing all sorts of tactics to win the market: mobile payments, a corporate solution, fee exemptions for drivers and more.

Brazil’s mobile taxi app contest is still too early to call. One company in the heat of the competition is Taxijá, and it’s giving all it’s got.

taxijaTaxijá has just unveiled an in-app payment option for users. Now, passengers can pay directly through the taxi application, no cash required. The feature, which is currently available for iOS only, allows users to input their credit card data just one time only and pay automatically with it each and every time they use the app.  “We want our user to have the best possible experience in the platform,” affirmed Arthur Pelanda, CEO of Taxijá, in a release announcing the feature.

In-app payments will certainly give Taxijá a boost, but the startup isn’t placing its eggs in one basket when it comes to differentiating. Pelanda explained in an e-mail to PulsoSocial:

Also, we have a corporate solution called Taxijá Corp, where companies can monitor and control all taxi expenses done through the app. It reduces money loss and eliminates all the bureaucracy of controlling these expenses.

Taxijá also prides itself on the size of its taxi fleet: around 9,000 taxis in Sao Paulo, Rio de Janeiro, Curitiba, Salvador and Barueri. The startup hopes to expand that fleet to 16,000 by the time the 2014 World Cup rolls around. To accomplish that objective, it has announced a new initiative to exempt drivers from per-ride fees.

ArthurPelanda_02“Beyond improving the consumer’s experience, we are working to adapt our platform to the needs of professionals,” Pelanda explained, “With the exemption of the fee, we are going to attract new drivers and increase loyalty among those who already work with us and believe in our tool. We are going to show the market that we can make a difference, and that will make us a reference.”

Created in 2012, Taxijá is the first product released by Mobinov, a Brazil-based developer of mobile products and solutions. The company is backed by Scala IT Solutions, which has proven an essential partner in getting things off the ground. “Scala IT Solutions is a technology company that has been around over 24 years. They have been investing in Taxijá and are members of the board,” Pelanda said.

Taxijá is going to have to use each and every weapon it has to compete in Brazil’s hotly-contested taxi app niche – perhaps especially when it comes to Rocket Internet-backed Easy Taxi, which has experienced explosive growth. The tactics employed by Taxijá, however, demonstrate that it is ready for war.