Sinimanes Takes the Online Food Delivery War to the Mobile Battlefield

Sinimanes has gone mobile. The Argentina-based online food delivery company has launched applications for iPhone and Android.

Sinimanes has gone mobile. The Argentina-based online food delivery company has launched applications for iPhone and Android.

This marks a major milestone for the startup, which is positioned itself at the center of the restaurant delivery battle in Latin America with its merger with Mexican SeMeAntoja in September. In fact, Sinimanes will likely be taking a cue from its partner, which boasts one of Mexico’s leading iPhone apps in the food and beverage category with over 100,000 downloads. Sinimanes certainly has a bit of catching up to do – its applications have been downloaded 10,000 times since their launch.

So how does the Sinimanes mobile app work? Geolocalization. The application locates users and provides them with a list of restaurants and food delivery services available nearby, after which it allows them to browse menus and place orders directly.

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Sinimanes currently offers food delivery options from over 3,000 establishments and is present in Buenos Aires, La Plata, Rosario and Córdoba in Argentina. Also present in Chile and Mexico, it has its eye on Peru and Colombia in the near future. It has fielded 150,000 orders to date.

Latin America’s online food delivery sector is among the most crowded niches on the startup scene today, and mobile is one of the most important battlefields of the overall war. Mobile success will be a key factor in determining the fate of Sinimanes – especially given its decision to tackle the region without going after Brazil.