PayPal & Intershop Align Forces to Boost E-Commerce in Brazil

Brazil’s e-commerce community is about to get yet another boost, this time by way of a new partnership between PayPal and Intershop, announced today.

Brazil’s e-commerce community is about to get yet another boost. This time around, a new set of benefits will be brought about by PayPal and Intershop, which today announced a partnership for e-commerce solutions in Brazil.

Through the deal, e-commerce software solutions provider Intershop will offer retailers a safe, reliable, easy-to-use payment platform via PayPal. PayPal, in turn, will give its clients access to the Intershop platform.

Mario Mello, Head of PayPal for Latin America reflected on the implications of the deal for Brazilian e-commerce companies:

The e-commerce market in Brazil is growing and with that it brings new challenges to retailers, resellers and clients. Support from two of the most advanced technological solutions providers, PayPal and Intershop, guarantees that all B2C and B2B processes are securely, efficiently and reliably executed, ensuring the best experience for you and your customer.

The partnership is aimed at the addressing the needs of Brazilian companies looking to adapt a top-notch e-commerce platform that is capable of integrating with existing legacy IT infrastructure. It allows for advanced payment setups and store management as well as solutions for mobile and the cloud.

Talk About Timing

This announcement comes as part of what is shaping up to be another banner year for e-commerce in Brazil.

In August, E-bit revealed that online retail sales in Brazil had hit R$12.74 billion (around US$5 billion) during the first semester of this year, up 24% from the same period in 2012. The number of orders placed online increased 20%, and average ticket sizes were up, too, despite drops in prices.

Regionally, Brazil is hands-down the e-commerce leader and the home of 248 of the top 400 online retailers in Latin America. And by the looks of it, it’s not losing momentum – online sales in the country are expected to double over the next five years.

PayPal an Increasingly Active Player

paypal23PayPal’s recent activities in Latin America haven’t gone unnoticed, indicating that the region is pretty high up on its list of important markets.

Earlier this year, PayPal announced a new API for developers in Mexico at an event hosted in conjunction with PulsoSocial. The payment giant has also announced a string of partnerships and alliances in recent months, making deals with Multicaja in Chile, Poup in Brazil, and Wayra throughout the region and abroad.