It’s a big day for Latin America’s startup ecosystem. This morning, global ticketing platform Eventbrite announced that it has acquired Argentina’s Eventioz. Eventbrite has also picked up London-based Lanyrd, the deals marking the company’s first acquisitions.
Not only will Eventbrite benefit from a strong set of assets in technology and product tools through these deals, but it will also bring on industry expertise in a region for which it has high hopes – Latin America. Kevin Hartz, Co-founder and CEO of Eventbrite, remarked:
For seven years, Eventbrite has focused on creating, scaling and promoting the best ticketing platform on the market. Now it’s time for us to open our pocketbooks a bit to accelerate our growth around the world. These two acquisitions perfectly align with the strategic focus for the company, while adding significant assets and technical power to our platform.
It’s worth noting that these acquisitions come on the heels of a US$60 million funding round picked up by Eventbrite back in April. Eventbrite has been gaining momentum globally for quite some time now, announcing in March that it had processed over US$1.5 billion in gross ticket sales, amounting to 130 million tickets in 179 countries.
Eye on Eventioz
Eventioz has been on the Latin American startup scene for quite some time – in fact, it’s been on PulsoSocial’s radar for four years, making our list of the top 10 startups in the region (the PS10) all the way back in 2009.
Founded in 2008, Eventioz operates in Argentina, Chile, Colombia, Mexico, Peru and, as of June, Brazil, and it is backed by Kaszek Ventures. It has helped more than 15,000 organizers and promoters to create, promote and sell tickets for almost 20,000 events to date.
Randy Befumo, VP of Strategy at Eventbrite, commented on Eventioz’s regional prowess:
While there are a lot of country-specific competitors to Eventbrite throughout the world, Eventioz has built one of the few truly cross-border platforms. Further, Eventioz covers an impressive array of payment alternatives in a region where traditional credit cards and bank accounts do not offer much advantage. This will allow Eventbrite to enter multiple markets simultaneously with the right mix of local language, local customer support and payment alternatives. We think this is a team that can drive tremendous growth and look forward to putting our knowledge and capital behind them with the goal of winning across Latin America.
Eventioz Co-founder and CEO Pablo Aquistapace, who will become part of the Eventbrite team, echoed:
With Eventbrite, we get to help the leading self-service ticketing platform expand its global reach. Personally, I also am excited to work with the Eventbrite team, and am particularly honored that someone as experienced at identifying great companies and management teams as Kevin Hartz has asked us to join his company. We think that with Eventbrite’s support, we will be the leader in the Latin American market in short order, as well as contributing to the development of the platform globally.
Latin America’s Twitter community is buzzing with the news of Eventioz’s acquisition. Here’s who’s commenting: