Hellofood Makes Another Acquisition in Brazil: If You Can’t Beat ’em, Buy ’em?

Rocket Internet’s Hellofood is literally swallowing up the competition in Brazil. Just one week after acquiring Jánamesa, the company has made another buy: Rio de Janeiro-based MegaMenu.

megamenuCurrently, MegaMenu boasts about 200 restaurants and 4,000 registered users on its platform. In Brazil’s online food delivery realm, it is a relatively small player – however, its Rio de Janeiro reach renders it a valuable addition in Hellofood’s expansion.

Marcelo Ferreira, Co-founder of Hellofood in Brazil, told Ventureburn:

Hellofood is now providing the most comprehensive food delivery coverage in Rio de Janeiro. For MegaMenu’s users, the migration to our platform will be a seamless process and will also allow them to place orders via the Hellofood mobile apps.

Hellofood and its affiliated brand, Foodpanda, are present in 28 countries stretching across three continents. Though the entity has proven especially aggressive in Brazil as of late, its strategy is one of global dominance. In fact, it just launched operations in the Czech Republic as well. Ralf Wenzel, Managing Director of Hellofood/Foodpanda, commented:

This is a proud day for us. The two most recent acquisitions in Brazil show that we assert ourselves against local competition. At the same time, we are following through with our international rollout to satisfy global demand, as in the Czech Republic. We have earned our place as the top food delivery platform worldwide.

The online food delivery market in Brazil and Latin America as a whole is a crowded one, but by the looks of it, Hellofood is on a mission to change that, picking up competitors left and right. And with a fair amount of change to spare, it probably isn’t done shopping just yet.