[Video] PayPal Hones in on Developers to Tackle Mexican Market

paypal_banner_600x90 (1)

E-commerce in Latin America is gaining momentum, and major players in the market, including PayPal, are starting to pay attention. One market on the PayPal agenda: Mexico, where online retail is growing fast and big opportunities are imminent. This was the main focus of PayPal & PulsoSocial Dev Meetup: E-Commerce in Mexico, held at the start of the month.

You missed it? We’ll fill you in on what you need to know.

Sergio Rodríguez, Product Manager at PayPal Mexico, outlined the opportunity e-commerce represents for small and medium-sized enterprises (SMEs). He remarked, A small business can better compete – with a little bit of creativity, obviously – against any retailer.”

Brian Gutiérrez, Technical Manager for PayPal in Mexico, explained that the company paid close attention to what developers were saying in order to improve its offer in the country:

Before, you had to go to each product to figure out how to implement it. Now, what we’re wanting to do is allow you to find each part of those products in a single integration.

In putting various APIs in just one product, PayPal is simplifying the process for developers and, in turn, contributing to the takeoff of e-commerce in Mexico.

Find out what’s new with PayPal in Mexico here, and take a look at the video below (in Spanish) to find out more.

[youtube]http://www.youtube.com/watch?v=V6MVP8jtR6Q[/youtube]