Desafio Intel, Week Two: Marketing, Design, Customer Acquisition, UX and More


Dropbox and Square are among the startups that have visited the Desafio Intel finalists so far. It’s the second week of the San Francisco YouNoodle Camp, and activities are in full swing.  

On Monday, the Desafio Intel entrepreneurs learned about market research and visited Kaggle, the world’s largest community of data scientists. They ended the day with a class on marketing analytics led by Archie Abrams of online education giant Udemy.

Tuesday, the group had two open work sessions and traveled to Palo Alto, where they learned about building a startup at Stanford. In the evening, they dined with camp mentors.

Yesterday was an especially busy day for the YouNoodle Camp participants. The day started off with a course on sales and recruiting at the Dropbox headquarters, followed by a stop at Square, where they learned about customer acquisition. They later headed to, a 14,000 square foot warehouse that cultivates civic hacks each month, where they picked up tips on creating a community. The day came to a close with a session on prototyping.

Ganadores Desafío Intel
Class in action.

Today’s camp agenda is focused on design. The Desafio Intel finalists will learn about user experience (UX) and user interface (UI), two key concepts for digital startups. They spent the morning at digital documents library Scribd.

In the afternoon, participants will meet with Christina Brodbeck of YouTube to discuss design thinking. And in the evening, the group will head to Stanford for a discussion panel on social entrepreneurship and careers, which will feature input from:

➜ Claire Tomkins, Kauffman Fellow and Stanford PhD who is currently part of SolarCity,  one of the most successful startups in clean tech to date. She will share her perspective as part of a fast-growing technology startup with a clear environment-focused mission.

➜ Ben Knelman, Co-founder of Juntos, a social startup focused on helping low-income families through easy-to-use finance management tools. His startup has a global team and has received support from Silicon Valley’s investment community.

➜ Vineet Singal, who, according to Forbes, is one of the top 30 social entrepreneurs under 30. Singal founded Anjna Patient Education, which gives healthcare providers mobile solutions that engage and educate underserved patients.

➜ Adi Aron-Gilat, who will share her experiences with Better Place, where she acted as the Global Head of Policy. Aron-Gilat is now finishing her PhD and in the process of building an accelerator for female entrepreneurs. She will discuss her role in a mass environment-focused initiative as well as her thoughts on early-stage startup work.

Tomorrow will be a more relaxed day for the Desafio Intel finalists, who have the option to work on their projects or to take the day off.

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