Brazil Buzz: Wine Acquires Control of Have a Nice Beer

Brazilian e-commerce platform Wine has acquired majority participation in Have a Nice Beer, an online beer club.

Have a Nice Beer was founded by Pedro Meneghetti, Rafael Borges and Rodrigo Sztelzer in May 2011 with the objective of tapping into the increasingly-prevalent beer drinking culture in Brazil. The startup ships premium beer kits to its over 7,000 club members each month and is expected to bring in US$2.5 million in revenues this year, doubling its 2012 sales.

Wine, an e-commerce company focused on, as its name suggests, wine, launched in 2008. The platform offers over 2,000 labels and a wide variety of wine accessories. Backed by e.Bricks Digital, Wine boasts more than 70,000 active users and 30,000 club members. It aims to double its revenues from US$30 million in 2012 to US$60 million in 2013.

With this deal, Have a Nice Beer will benefit from Wine’s logistical prowess and industry knowledge, thus having the tools to grow its user base. The startup will accelerate its growth and make improvements in importation, storage, customer service and logistics. This will help it to compete against similar enterprises, such as HFPX Participações startup Beercrew.

Beer in Brazil

Brazil is among the world’s largest markets for beer, and nationally, the beer sector is the most competitive industry of all alcoholic drinks.

In 2011, the total volume of beer in Brazil increased by 4%. The Brazilian government has imposed a new 2% IPI (industrialized product tax) on beer this year – something that some believe will slow sales as consumer prices increase.

However, with the World Cup and Olympic Games on the horizon, Brazil’s beer industry is highly likely to benefit. Under pressure from FIFA, the Brazilian Senate has passed legislation allowing for the sale of beer at soccer stadiums during World Cup games – a highly unusual move in Brazilian soccer.