e.Bricks Early Stage Invests in Fasion & Accessories Social Commerce Startup Juv&You

Juv&You, a Brazilian e-commerce startup dedicated to women’s accessories and jewelry, has closed a new investment round. This time, the capital injected has come from e.Bricks Early Stage, the newly-launched US$100 million fund born out of e.Bricks Digital.

Founded by Livia Abrarpour, Guilherme Chevarria and Kendra Pazello in 2012, Juv&You is an online marketplace with a social commerce edge for buying and selling jewelry and accessories. Sellers are able to register with the platform and showcase their products online, thus marketing to the entire Juv&You community.

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Juv&You initiated operations with an investment from Russian fund ru-Net, which has replicated the model in Germany, Russia and India. The company has received backing from angel investors Kai Schoppen and Florian Otto as well.

With this latest investment, Juv&You will fortify marketing and sales efforts. It will also improve its processes, especially in relation to the entrepreneurs who use the platform to create virtual stores and makes sales.

Pedro Sirotsky Melzer, Director of e.Bricks Early Stage, commented on the deal:

Both the social commerce market and the online fashion and accessories business have grown significantly as of late. Juv&You joins the two segments in a creative and especially scalable way. We believe that the startup has everything we’re looking for with our portfolio and that it is focused on innovation.

This marks e.Bricks Early Stage’s first investment since the announcement of its launch earlier this month. Part of Grupo RBS, the fund is dedicated to making strategic investments in mobile, e-commerce and digital media businesses in the early stages of growth. Though this first deal has been made with a Brazilian company, the fund is also open to working with U.S. startups, so there’s no telling what company it may pick next.

The financial details of the Juv&You investment deal have not been revealed.