Enrique Sampson and Lorena Sánchez will manage RedMas’ operations in Mexico, and Maria Graciela Galleguilllos will head sales in Chile. Both subsidiaries will take action in markets in which RedMas already has a strong hold. Cisneros Group boasts 37% coverage in Mexico (an audience of 10.6 million unique users) and 67% coverage in Chile (3.8 million users).
The Santiago and Mexico City RedMas operations will join the company’s existing subsidiaries in Argentina, Peru, Venezuela and the United States. And with plans to invest an additional two million dollars in the region over the next two years, RedMas won’t be stopping there – offices in Colombia and Brazil are on the horizon, too.
With this move, RedMas further cements its place as a leader in Latin America’s digital publicity space and advances in its overall business strategy of developing and promoting new digital advertising platforms in Latin America and the United States.
In September of last year, RedMas acquired Kontextua, the in-text, in-image and display advertising network founded by German Herebia. And in January, the company announced a merger with Adsmovil, Latin America’s leading mobile advertising agency.
RedMas reaches an audience of more than 60 million unique users and places ads on upwards of 20,000 affiliate websites.