Airbnb, the collaborative web platform that helps travelers find accommodations in over 33,000 cities in 192 countries around the world, has landed in Colombia. Its arrival indicates a big opportunity for local and international travelers as well as, of course, Colombian homeowners and hosts.
A study recently released by HR&A, a company that specializes in integrated research strategy, demonstrates just how well the platform has done. Airbnb has made a positive economic impact not only on neighborhoods around the world but also on the families and individuals who rent their properties through the service. With Airbnb, hosts come into contact with new cultures and make money with something they already have. The also study demonstrated that travelers who use Airbnb stay longer, spend more money and emerge themselves more in local cultures.
Brian Chesky, who currently acts as CEO of Airbnb, remarked, “Airbnb’s mission is to create unique experiences for hosts and travelers from around the globe.”
This in focus, Airbnb helps its users to save money and access unique places that, under a different model, would simply be unavailable. Offers are presented in a way that gives users the most information possible, thus avoiding unpleasant surprises. Travelers can analyze available accommodations through pictures, host profiles and social connections. Airbnb also leverages one of the central elements of web 2.0: user reviews. All of this renders an experience that is social, comfortable and secure.
Airbnb’s accommodations offer isn’t limited to homes and apartments – it also includes tree houses, igloos, tents, trailers, boats, planes and castles. In Colombia, users can find ranches, beachfront apartments and other comfortable options that allow travelers to access the country’s diverse cultures.
How to Travel with Airbnb
When users access the Airbnb website, they select their destinations, arrival and departure dates and number of travelers. And that’s all. In turn, the platform provides a long list of options – single rooms, homes, apartments, etc. Users can filter results by price range, neighborhood and services (internet, kitchen, television, pool, gym).
When users take a closer look at the properties they’re interested in, they find the opinions and recommendations of other travelers. Once they’ve selected an option, they’re able to contact the host, reserve the space and pay.
Smartphones can also be used to browse accommodations on Airbnb using the free Airbnb app, available on iOS and Android.
This text has been adapted and translated into English by Emily Stewart from its original Spanish publication.