Argentine e-commerce leader Dridco has announced the acquisition of Brazilian real estate portal TiqueImóveis. The company also plans to invest US$15 million in the Brazilian market over the next two years.
TiqueImóveis joins Dridco’s impressive e-commerce portfolio, which also includes ZonaProp (real estate), DeMotores (new and used cars), ZonaJobs (employment), ZonaCitas (online dating) and NexoLocal (free classifieds). Dridco began to show interest in the Brazilian market last November, when ZonaProp landed in Brazil as BraProp.com.
With the acquisition of TiqueImóveis, Dridco’s real estate division will consolidate its presence in Brazil. What’s more, its monthly visits will take off from 350,000 to one million, and its portfolio will increase to 350,000 published ads.
The company’s strategy will be to establish itself as a leader in distinct online verticals. Adrián Gimenez, Vice President of Dridco in Brazil, explained:
Dridco’s strategy will focus on positioning each out of our businesses among the leaders of each sector and, from there, differentiating with innovative products for clients and users. In the countries in which we currently operate, we are already in that stage. We know that Brazil is the market that will give us even greater growth and consolidation in the region. We will place 100% of focus on that objective this year.
Dridco employs 360 individuals and operates offices in Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. It has 12 million registered users and over one million ads daily across all of its websites.
Founded in 2010, TiqueImóveis brings to the table more than 300 advertisers, among them Brazil’s top construction companies and real estate agencies. William Machado, Associate President of TiqueImóveis who will now direct Dridco’s real estate operations in Latin America, remarked:
Our objective is to continue to position the site, always offering our clients the best service and product, but now with the advantage of having the support of a great company headed by experienced professionals in the online world.
Dridco will soon be setting its sights on the online jobs market with BraJobs.com, an offshoot of ZonaJobs (Latin America’s leader in online employment).
This text has been adapted and translated into English by Emily Stewart from its original Spanish publication.