StartMeApp has confirmed the second leg of its Latin American tour.
After hitting São Paulo in March, StartMeApp’s Movilizando Latinoamérica seminar will arrive in Buenos Aires in July. Here are the details:
What: Movilizando Latinoamérica, Buenos Aires Edition
When: Thursday, July 11th, 9:00 a.m. – 12:30 p.m.
Where: Museo de Arte Amalia LaCroze de Fortabat
The event will focus on ways to leverage mobile advertising to reach consumers, build loyalty and increase sales in Latin America. Marketing and advertising executives from Argentina, Chile, Uruguay, Paraguay and Peru are expected to attend.
Following the seminar’s Brazilian success – 150 professionals participated in the event – the Argentine edition of Movilizando Latinoamérica will feature content with real insights and information.
Attendees will learn about the dynamics of smartphone penetration and mobile advertising and pick up tips on reaching mobile consumers. The seminar will also outline the advantages of mobile interactions and cover issues such as reach, transparency and pricing. And two hot topics of the day will also be on the agenda: the global vs. local dynamics and social media.
Gaston Fonzo, Co-Managing Director and Founder of StartMeApp, expressed excitement about the company’s return to Buenos Aires (it recently relocated its corporate headquarters to London):
StartMeApp was “born in Argentina” and we are very proud to be bringing back home with “Movilizando Latinoamérica” the expertise we have gained throughout Latin America and around the world, sharing with leading brands and advertisers from the Southern Cone countries all the latest information and “best practices” in successful mobile advertising worldwide.
Advanced registration for Movilizando Latinoamérica Buenos Aires is now open and will close on June 7th. Pre-register to attend here.
StartMeApp serves mobile ads in 100 countries across five continents. In 2012, it delivered over 8,000 branding campaigns and more than 50,000 mobile ad campaigns worldwide. Its clients include big-name brands Audi, Adidas, Microsoft and Despegar.com. The company launched a new ad-serving platform in February and delivers approximately 10 billion ad impressions per month.
Alejandro Campos Carles, Co-Managing Director and Founder of StartMeApp, sees only good things in the road ahead:
StartMeApp’s rapid growth from our Southern Cone roots in Argentina into a global mobile ad network means that we now have ad-serving experience and capabilities that span the full range of local, regional and global mobile advertising, which we can share and place at the service of our growing list of brand and advertising clients from throughout the region.