Twitter Hires Pedro Porto to Head Brand Strategy in Brazil

Twitter announced the addition of a new member to its Brazilian team last week. Pedro Porto has been brought onboard to direct brand strategy for the social network’s operations in Brazil.

With more than 15 years of experience in digital platforms and integrated communications, Porto previously worked at communications agency Fischer & Friends. At Twitter, he will work with planning teams and creative agencies in evangelizing best practices for utilizing the social network, thus driving more success stories for brands using Twitter in Brazil.

“It is an enormous honor to become part of Twitter, such a new platform that can transform the world. I am even happier to be able to help brands use creative strategies in Twitter and become increasingly relevant in people’s lives,” Porto remarked.

Guilherme Ribenboim, the man at the helm of Twitter in Brazil, said that Porto will be fundamental in developing creative solutions.

Twitter established its Brazilian presence at the start of the year in hopes of strengthening its relationships with local consumers and brands. Much of its strategy is focused on attracting SMEs, entrepreneurs, agencies and advertisers – something Porto will surely continue.

Brazil is among Twitter’s top international markets, following Japan and the United Kingdom.