Word-of-Mouth Social Network Kekanto Launches Local Graph Feature

Brazil’s Kekanto has a new look and feel. The startup has introduced the Local Graph, a feature that turns each user’s profile into a personal city guide.

Fernando Okumura, CEO and co-founder of Kekanto, explained the new system:

With Local Graph, users can express themselves through places that are connected and create a much richer and concrete profile than a simple compilation of publications. . . . When you go to a place or take the trouble to write a review about it, it is because your identification with this place is really relevant. It says much more about you.

Profile pages now feature compilations of reviews, check-ins, lists and pictures of each place visited by users, directly reflecting their experiences, viewpoints and activities in different locales.

Information is filtered so that others can identify local restaurants, bars and other places and services the user actually knows and recommends. This can help visitors from out of town find activities and services by way of their friends’ preferences without having to ask for direct recommendations. See an example:

This is one of many innovations likely to come out of Kekanto this year as the company aims to become a leading word-of-mouth social network. Okumura indicated that another tool will be released later this month.

Kekanto has been a favorite among investors since its 2010 launch. It raised a Series A funding round led by Accel Partners and Kaszek Ventures in 2011, and at the beginning of the year, it closed a US$5.5 million investment deal with W7 Brazil Capital.

Kekanto has a presence in Brazil, Argentina, Uruguay, Paraguay, Chile, Colombia, Mexico, United States, Canada, Portugal, Spain, Italy, France and Australia.