e.Bricks Digital Adds Family Security App ZoeMob to Investment Portfolio

e.Bricks Digital has announced a new deal with ZoeMob, a mobile family safety service that helps parents monitor their children’s locations and activities. According to Valor Econômico, e.Bricks Digital has invested US$500,000 (R$1 million) in the Brazil-based company.

ZoeMob was originally designed as an application for businesses to monitor employees and shifted gears to focus on family security in 2011. Since then, it has garnered 3.3 million users, 95% of which are located outside of Brazil, its principal market being the United States.

To use ZoeMob, parents create an account using a mobile device and add their family members’ mobile devices to the account. With that, parents can begin monitoring activities – the content their children are consuming on their devices, where they’re located, etc.

ZoeMob is currently available for Android, and iOS and BlackBerry versions are set for release in April. The service is priced at a low monthly fee, starting at US$3.15 for up to five devices.

With the e.Bricks Digital investment, ZoeMob will develop new features and extend its services into other segments. For example, it will roll out technologies that alert parents if their children are traveling in vehicles exceeding the speed limit and develop products geared towards monitoring senior citizens.

What’s more, ZoeMob will become part of e.Bricks Digital’s Entrepreneurship & Innovation Lab – the first startup to do so. Regarding the lab, e.Bricks Digital CEO Fabio Bruggioni told Startupi:

The Entrepreneurship & Innovation Lab is an initiative for us to collaborate with companies and entrepreneurs from the very start of their life cycles and promote innovative projects as well. In the lab, our focus is on innovation. Being close to and supporting new startups is a way for us to ensure the sustainability of Brazil’s entrepreneurial ecosystem. In 2013, we’ll have a fund dedicated specifically to early-stage companies.

e.Bricks Digital aims to have 10 startups the size of ZoeMob working in its lab by the end of the first half of the year.

The business development arm of Grupo RBS, e.Bricks Digital launched in October of last year. Since that time, it’s gone about growing its portfolio with investments in Samba Ads, Startupi and Vitrinepix.