Startups: When Things Go Bad at Recife Summer School Tonight

The fifth edition of Recife Summer School (RSS) has been underway all month. The annual Porto Digital event is a celebration of entrepreneurship and innovation focused on ICT, creative economy and sustainability.

This year’s RSS commenced on January 2nd and will come to a close on February 7th – find the full agenda here. Today, however, one very special RSS event is slated to take place: Critical Point, a set of presentations on when things just don’t work (in Portuguese, the session is titled Critical Moment). Four stories of non-success will be told by the entrepreneurs who lived them.

Failure: Four Case Studies

First up, consultant and blogger Leandro Reinaux will address the lessons learned from his experience with social media and analysis startup Next up, Grimalde Carvalho will talk about, Recife’s first virtual supermarket that closed operations in 2010. Third in line is the story of television ad solutions provider Peta5, which will be told by Maurilio Alberone  (who went on to create Bizstart). Finally, Paulo Araújo will take the stage and discuss now-defunct GIS solutions provider Bússola Brasil.

The evening will come to a close with an opportunity for the four panelists and the audience to interact, ask questions and debate ideas.

In an industry in which success stories rule the airwaves, it is essential to seek out and learn from cases of failure as well. This is especially true in cultures, such as Brazil, where failure is largely frowned upon and feared. The four professionals set to present today have gone on to bigger and better things – a clear sign that in the startup world, there is life after death.

Critical Point will take place this evening at Livraria Cultura in Recife. To find out more about this and other RSS events and activities, visit