There’s some moving and shaking going on in the Latin American mobile advertising market. Last week, RedMas and Adsmovil announced their fusion in an effort to become the region’s leading mobile ad network. This week, it looks like the competition has stepped up its game as well. StartMeApp, another Latin American leader in global advertising, will soon be reorganizing.
During the first quarter of 2013, StartMeApp will undergo some restructuring, and its global headquarters will make the move from Buenos Aires to London. However, the company won’t completely close up shop in Argentina – its regional headquarters, along with its sales and operations teams and global R&D unit, will stay put.
Regarding what’s to come, Alejandro Campos Carlés, Co-Managing Director and Founder of StartMeApp, was quite optimistic, “StartMeApp is very pleased to announce this important milestone in our ongoing growth and expansion in the global mobile advertising marketplace. StartMeApp will continue to be the leading mobile ad network throughout the Latin American and U.S. Hispanic markets, while leveraging our new presence in London to continue our global expansion and triple our ad-serving capabilities in early-2013, reaching more mobile consumers in more countries on behalf of our growing portfolio of advertiser clients.”
Launched in 2011, StartMeApp has run campaigns in over 40 countries, the majority Latin American, and has worked with brands such as Fox, Adidas and Microsoft. It boasts almost 10 billion ad impressions per month.
Opening Doors or Getting Out of Dodge?
This reorganization and the move to London will certainly open doors in Europe and developing markets outside of the Americas for StartMeApp. That said, it’s impossible not to speculate what role, if any, Argentina’s recent political and economic struggles – high inflation rates, currency clampdowns, debt problems and social unrest – played in the company’s decision to move its global headquarters abroad.