PR, Rio de Janeiro & Brazil’s Startup Dream Team at Red Innova São Paulo

Red Innova São Paulo is officially in motion. Following Red Innova’s inaugural New York conference earlier this month, this week’s Brazil meetup has brought together over 1,000 professionals from throughout Latin America and the world.

Day one of Red Innova São Paulo commenced this morning with welcoming remarks from the Red Innova founding team, followed by a short session on PR for startups hosted by the NR-7 Comunicação team and a presentation by Buscapé Co-founder Rodrigo Borges.

One of the main events of the morning was the conference’s first discussion panel, composed of some of Brazil’s leading entrepreneurs, dubbed the dream team of Brazilian startups. Representatives from Buscapé, boo-box, Peixe Urbano, SambaTech, Descomplica and Red Innova took the stage to share their stories and give advice to aspiring entrepreneurs. Marco Gomes, CMO of boo-box, highlighted the role of investors as partners in guiding startups towards a focal point during the panel.

Following a short break, entrepreneur and author Bel Pesce spoke about her experiences and outlined her perspective. During her presentation, Pesce focused largely on past errors and their value in eventual successes as well as the importance of team over idea and market.

The morning session of Red Innova São Paulo wound down with a panel composed of Rio de Janeiro entrepreneurs Tallis Gomes (Easy Taxi), Paula Guedes (Altz) and Marco Fisbhen (Descomplica) and moderated by Startupi’s Diego Remus. Wayra Brazil Director Carlos Pessoa spoke about his organization’s program just before the conference broke for lunch.

Red Innova São Paulo has a lot in store for attendees this afternoon and tomorrow, including more discussion panels and speeches as well as workshops and more. Want to get a first-hand view of the action? You can catch the conference streaming live online here.