With smartphone penetration in Latin America on the up-and-up, mobile payment is becoming an increasingly prevalent topic. And come December, leaders in the rubric will gather in Miami.
Mobile Payments Latin America 2012 will take place at the Ritz Carlton Coconut Grove in Miami on the 5th and 6th of December. Attendees and presenters will tackle head on the question of how to develop profitable, productive and commercially successful mobile payment solutions in Latin America.
The event boasts a full two-day agenda that will address some of the most important issues influencing the region’s mobile payment market today. Themes to be discussed include:
-Regional infrastructure and technical choices
-The achievement of mass consumer adoption
-Compliance with and awareness of regulatory constraints
-Business models for unbanked and under-banked populations
-ROI for banked consumers
-Case studies of successful partnerships
Spotlight on Brazil
The event will also put the spotlight on Brazil, one of Latin America’s most progressive countries in mobile payments. Last month, the Brazilian government announced plans to become more actively involved in the sector by regulating mobile payments, spurring competition, and including more Brazilians in the country’s financial system.
Top industry executives are slated to share their experiences at Mobile Payments Latin America 2012. To date, the list of speakers includes representatives from Burger King, VISA, Citigroup, PagSeguro, MasterCard and SAP, among others. Professionals will gather from a wide range of fields, from banks to mobile network operators, hardware providers, retailers, analysts and agents.
On the Cusp of Something Big
The mobile payment industry in Latin America is on the cusp of an explosion. Earlier this month, WeHostels CEO and Endeavor entrepreneur Diego Sáez-Gil made the prediction that the sector would produce Latin America’s next big success. Smartphones are being adopted at an unprecedented rate in the region, and nearly one-third of Brazilians, Mexicans and Argentines have already made at least one purchase through their cell phones this year.
Tickets to attend Mobile Payments Latin America are on sale now. Find out more here.