Red Innova to Launch Digital Ecosystem Map Redguru in New York

In 2009, Pablo Larguía and José María Figueres brought Red Innova to life with the objective of creating an international community of innovation, internet and entrepreneurial spirit, a meeting point for Latin America and the rest of the world.

With over 100,000 followers in the social media ecosystem, Red Innova is now looking towards internationalization. The organization has hosted events in Madrid, São Paulo and Punta del Este, and now, it is on its way to New York.

Red Innova will host an introductory conference in the Big Apple on the 8th and 9th of November at the IESE Business School. Later in the month (the 21st and 22nd), it will host its second São Paulo meetup.

Red Innova has high expectations for its inaugural New York event, having reserved space for 250 attendees. High-profile professionals are slated to speak, including de Fabrice Grinda (OLX), Andrew McLaughlin (Betaworks), Guibert Englebienne (Globant) and Leticia Leite (Peixe Urbano). They will join the ranks of presenters at previous Red Innova gatherings, such as Martín Varsavsky (FON), Alec Oxenford (OLX), Damián Voltes (Patagonian Ventures), Matías Recchia (Vostu), Rodrigo Teijeiro ( and Mariano Suarez Battan (

One of the main attractions of Red Innova’s New York conference will be Startup Demo Day, where 10 startups from Latin America and Spain will present their projects to a panel of American investors. The group, which was selected hand-in-hand with Endeavor, forms part of Red Innova’s consolidated effort to create a global digital ecosystem that is increasingly efficient.

Redguru: A Map of the Digital Ecosystem

The Red Innova events in both New York and São Paulo will highlight the launch of, an online community for technology professionals. Redguru will serve as a place for online marketing experts, designers, developers and digital business managers to connect with colleagues, clients, investors, suppliers and partners.

Similar to LinkedIn, Redguru features collaborative profiles in which users tag their contacts, the objective being to create a complete map of the digital ecosystem.

Moreover, the platform will help users to implement social recruitment strategies in their search for new talent. Not only does social recruitment digitalize the hiring process, but it also monitors social networks as a space where individuals leave a mark and form an online reputation. Such information is highly useful for employers looking to get a better understanding of a candidate’s professional and educational background. Moreover, the tools provided allow users to gain insight into a potential employee’s network.

The Redguru project is headed by Larguía, who co-founded job search platform with the idea of connecting individuals with colleagues, team members and businesses through their professional activities. This synergy results in dynamic professional profiles that allow one to stay up-to-speed on what their friends and colleagues are doing.

This text has been adapted into English by Emily Stewart from its original Spanish publication.