When Brazilian online printing platform Printi launched just three months ago, all signs pointed to good things to come. With the backing of a seed round of investments from leading tech investors, the startup set out to take on a local printing market worth US$15 million and contend with offline competitors by utilizing a streamlined and price-reducing business strategy. And now, as early indicators suggested, Printi’s labor has started to pay off.
A New Alternative
Today, Printi announced a partnership with AlphaGraphics, a global leader in print and marketing communications. Founded in 1970 in the United States, the corporation now boasts a presence in seven countries around the world, including Brazil. Last year, its 23 business units in the country brought in US$33 million in revenues.
Printi will serve as an alternative for offset, large graphic and high circulation printing for AlphaGrapics. The startup will be put to the test in meeting a high demand from AlphaGraphics’ base of loyal customers. The two will work hand-in-hand in operations in São Paulo, Rio de Janeiro, Goiás, Espírito Santo, Bahia, Ceará, Piauí and Brasilia.
Off to a Good Start
The partnership has likely come about as a result of Printi’s strong showing out of the gate. Since its launch, it has produced three million pieces and printed products. Now, it will aid AlphaGraphics to reach its goal of growing its offset printing network by 20% in 2013.
As a result of the agreement, each Brazilian AlphaGraphics franchise will have direct access to the Printi platform, which will include functions such as product simulation, dynamic quotations and templates. This will result in a significant increase in the AlphaGraphics product offer and give Printi a boost in establishing itself as a strong player in Brazil’s printing market.