PepsiCo Launches Incubator Program in Brazil

PepsiCo is the latest international corporation looking to get into the technology game in Brazil. Today, the company announced PepsiCo10 Brazil, marking the tech incubator program’s first landing in a developing economy.

PepsiCo made an open call to young entrepreneurs and university students with innovative businesses and/or ideas. Applicants are invited to register to participate in four categories: Sustainability, Entertainment, Mobile and Retail. PepsiCo requires that those applying have a demonstrable business technology or application and feasible product. The company has also stipulated that startups must be in an early stage, in other words, in existence for less than three years.

The program will be divided into two initial phases. The first, for which inscriptions are open until October 27th, will kick off from now until December, where five startups will be selected to initiate marketing pilots. The second phase will take place from January to June of 2013, with five more startups. Entrepreneurs will work alongside brands such as Pepsi, Doritos, Gatorade, Lipton and Ruffles.

Regarding the launch of PepsiCo10 in Brazil, Josh Karpf, Director of Digital Media at PepsiCo, remarked:

We are excited to build the PepsiCo10 roster in Brazil, a growth engine for PepsiCo and a nation brimming with innovative ideas and creativity. PepsiCo10 reinforces our commitment to marketing excellence and gives our brands a competitive edge by putting a process behind discovering technologies that enable digital connections with consumers.

The opportunity to work with an international power player like PepsiCo is the chance of a lifetime for budding entrepreneurs. Those interested in applying may do so through the PepsiCo10 Facebook page and may also find more information about the program at