Entrepreneurial Inspiration and the Idea Challenge at For Leadership 2012

For Leadership 2012 will commence today in Joinville in the Brazilian State of Santa Clara. Organized by Empresa Júnior Joinville (EJJ) and sponsored by HFPX and A2C, the event will feature various lectures as well as the Idea Challenge (Desafio de Ideias).

This year’s event is spread out over several days, starting this evening and coming to a close on October 3rd. Today, Wednesday and Thursday, lectures will be held to encourage entrepreneurship, delving into various elements of the issue. This evening, Marc Chien Kirst, Founder of entrepreneurial program PROVE, will present. Researcher and entrepreneur Décio Marcellino will discuss business and entrepreneurship through the prism of complex systems tomorrow, and on Thursday, Lineu Fernando Del Ciampo, Director of Operations at EcoBabitonga Tecnologia, will discuss the challenges faced by technology incubators. Omar Amin Ghanem Filho will present at the closure of the event on October 3rd.

A Battle of Ideas

Beyond the lectures provided in the context of For Leadership 2012, the Idea Challenge will be one of the main elements of the event. Participants have until this Thursday, September 20th to submit their ideas to participate. On Saturday the 22nd, a week-long training program will begin to help those accepted to refine their ideas. Led by Michael Winkler XperienZ, the program will coach participants on the Business Model Canvas and other technical aspects of product and business model evolution.

On the 29th, the Idea Challenge teams will present their ideas via the Business Model Canvas in an event organized in the style of a science fair. A panel of judges will evaluate the ideas presented and name the victors. The budding entrepreneur behind the winning idea will receive an iPad 3 Wifi 3G 16GB, and the runner-up will be awarded a Sony Ericsson Xperia Mini. Opportunities for investment may also arise.

The event is aimed at nourishing Joinville’s growing entrepreneurial community and spreading the word about entrepreneurship as a lifestyle and career path. For more information, head to www.forleadership.net.