Startup Farm Rio de Janeiro starts tomorrow, kicking off an intensive month-long acceleration process for digital startups in Brazil.
The Rio de Janeiro process will take the format of Startup Farm’s longer acceleration program (it also offers programs that last just 10 days). Over the weekend, participating startups will be welcomed, presented and introduced to the lean startup method. Over the next four weeks, startup teams will attend meetings and workshops in order to develop important skills and refine their projects.
The one-month program is divided into four content themes, each lasting one week: problem and market, solution and prototype, business model and, finally, pitch. At the close of the process, participants will compete to present at the Startup Farm Rio de Janeiro Demo Day on September 17th.
An Innovation Institute Group Initiative
Startup Farm is an initiative of the Innovation Institute Group (Grupo Instituto Inovação). With a 10-year trajectory in Brazil, the organization held the first Startup Farm in São Paulo last year. The event has been held in various cities throughout the country since then, and this will be its second time taking place in Rio de Janeiro. Program mentors include Andre Street of Arpex Capital, Frederico Lacerda of 21212 and Luciana Annuziata of Dobra.
Interestingly, Startup Farm is a paid acceleration program – in other words, startups must pay to take part. While participation isn’t cheap (a three-person team must pay upwards of US$2,500), it is important to point out that Startup Farm receives no shares in its startups. This extra fee aspect likely also whittles down the group of applicants to those with ideas that have already generated some traction.