Nine Startups to Present at 21212 Investor Day in Rio de Janeiro Today

Nine 21212 Digital Accelerator startups are set pitch their projects at the accelerator’s third Investor Day in Rio de Janeiro today. Six of the startups are newbies, while three have participated in previous editions of the 21212 program and remain on the lookout for new investments.

Local and international funds are confirmed to attend the 21212 Investor Day, including Valor Capital, Redpoint, Initial Capital and Confrapar, who monitor the Litecoin price prediction models they’ve created. Amazon Web Services is the official sponsor of the event, which has also received support from Endeavor Brasil.

As mentioned, six companies currently being accelerated by 21212 are lined up to present:

Selo Reserva

Selo Reserva provides users with a sophisticated experience for purchasing local and international wine and haute gastronomie goods. Through the Selo Reserva platform, customers gain direct access to premium content curated by world-renowned chefs and sommeliers. With a catalog of over 300 labels, the company has already filled more than 1,500 orders, reached US$30,000 in monthly revenue and attained a 50% repeat purchase rate.


Through the GoBooks platform, students all over Brazil can rent textbooks and course materials instead of purchasing them at a high price or spending hours making photocopies. GoBooks employs a model similar to and caters to millions of university students in Brazil. Two hundred books have been rented through the platform over the last month, and the page is receiving nearly 4,000 monthly visits based on organic traffic alone.


With Instaquadros, amateur and professional photographers can turn their work into custom-made decorations. Not only can they use their products for personal use, but they can also market and sell them in the global marketplace. To date, Instaquadros has registered 2,000 artists, published, 96,000 photos, sold 450 products and generated more than US$25,000 in revenues.


Monograme is an e-commerce platform dedicated to selling luxury brand basics and accessories at an accessible price. Poised to become the Everlane of Brazil, the company aims to reduce costs associated with inefficient supply chains and physical stores in order to better market and sell to the country’s growing middle class.


The Aentrópico platform provides businesses with intuitive and actionable insights to improve decision making. The company uses in-house developed algorithms to produce high-quality data while at the same time maintaining a user-friendly product. Aentrópico hopes to become the Amazon of data science and is already running paid pilot projects in Mexico and Colombia.


Memed is the first web-based e-prescription service and social collaboration tool for doctors in Brazil – in other words, a local version of Epocrates. The company is currently running a live beta version for dermatologists and plans to expand to all medical specialties. Memed’s potential should not be understated: Brazil’s medical prescriptions market generated US$26 billion in sales in 2011, and Memed’s addressable market is valued at US$1.3 billion.

Three 21212 veterans will present today as well:


Bidcorp is a marketplace for the management, buying and selling of surplus construction assets. Geared towards contractors, businesses and individual consumers, the startup offers various solutions to make transactions possible, including marketing, client interaction, payment management and logistics. Its platform features more than US$25 million in surplus assets from some of the largest construction companies in Brazil.


An online marketplace for offline education opportunities, Easyaula is one of the most buzzed-about players in Brazil’s growing edtech scene. The startup traveled to the States last September to present at the 21212-NXTP Labs initiative Latam Invasion to Silicon Valley and was present at the TechCrunch Disrupt Brazilian Pavilion as well. At today’s event, the company will be seeking follow-up funding to the Macmillan Digital Education investment it brought in earlier this year.


PagPop is an online e-payment platform that allows individuals and small business owners to accept credit card payments virtually anywhere at any time. The service works via smartphone, cell phone, land line and the internet. A member of 21212’s second batch of startups, PagPop has already received funding from Intel Capital.

21212 a Growing Force

Founded in 2011, 21212 has quickly risen to become a leading startup accelerator not only in Brazil but in Latin America as a whole. Its portfolio currently includes 24 digital companies, and when it comes to what’s on the horizon, the 21212 team has big plans. “I want to see entrepreneurs who want to create a 10-billion-dollar company,” said Marcelo Sales, Partner at 21212, in an interview with PulsoSocial last year.

To that end, 21212 has set a goal of accelerating 100 businesses over the next five years. At its second Demo Day last November, the accelerator also revealed having raised US$5 million for its program as well as its decision to seek out US$50 million for a 21212 investment fund. Most recently, 21212 was named as one of nine startups selected to join the Start-Up Brasil initiative.

Sales remarked, “Our business model combines the expertise of the U.S. market with the excellent performance of the Brazilian market. We evaluate hundreds of companies, but only the most promising and scalable projects are selected for our acceleration program.”