Dia de Feira Wins Startup Weekend Brasilia

Brasilia was abuzz with startup fever over the weekend with a new edition of Startup Weekend. For 54 hours, teams worked together to build new products and create innovative companies with disruptive potential. On Sunday, the winners were announced.

First place went to Dia de Feira, a system that delivers baskets of fresh and dry fruit directly to customers’ homes each week for a monthly fee. Users can choose between the Starter Kit and Fitness Kit options, or they can customize a package of their own. What makes Dia de Feira stand out is that the contents of its kits are selected and controlled by nutrition professionals. In fact, one of its team members is a nutritionist by trade.

Dia de Feira is the brain child of Luiz Sampaio, who attributed the idea to his own struggles with food and nutrition. “I’ve always had problems with food and never have fruit at home,” he said. “This is mind, I started to think how much easier it would be if everything was delivered right to my door.”

Startup Weekend proved a prime opportunity for Sampaio to bring together his nine-person team to get the Dia de Feira website up and running and capture a few clients. They also spent time analyzing potential implementation problems and possible channels of financing. “The hardest part was dealing with logistics. Shipping is expensive, a various measures must be taken when dealing with perishable products,” said Adriano Teles, IT consultant and member of the Dia de Feira team “In just two days, we sold 14 plans, got a representative in São Paulo, and even received an investment proposal.”

Dia de Feira wasn’t the only successful startup to emerge from the weekend’s event. Second place went to Pay Me a Coffee, an app through which users reward online content producers by buying them a cup of coffee. The third place startup was Nossa Mesa, an application that connects people with similar interests online and helps them set up meetings in restaurants. Another startup, Padeco, was honored for its team’s pitching skills. Through Padeco, customers can register online to have fresh bread sent to their homes every morning.

Overall, this latest edition of Startup Weekend Brasilia was a success. Yuri Gitahy, the founder of Aceleradora who acted as a Startup Weekend judge, remarked, “This is the sixth edition for which I’ve been a panelist, and this is my second time doing so specifically in Brazil. The quality of the teams’ ideas was clearly improved from the last time I was here.”

This year’s startups will have to live up to some already high standards. Three of the companies from the previous Brasilia edition prospered, and 70% of last year’s participants are still involved in startups. As to what happens with Dia de Feira and the other projects from the weekend’s event, we’ll have to wait to find out.