Latest HFPX Investment Giver Aspires to Transform Gift Card Culture in Brazil

Brazil’s HFPX Participações closed out a busy 2012 squeezing in one last investment in Giver, an online platform dedicated to the sale, distribution and management of gift cards.

The startup aims to effectively change the way gift cards are perceived and utilized in Brazil, rendering them effective marketing tools for retailers and appealing gift options for consumers. Giver encourages businesses to use gift cards to retain customers, reward employees and run incentive campaigns. Its closed-loop gift cards can be purchased at physical stores, on websites, via Facebook or at mobile sales points throughout Brazil for use at specific stores or within set networks.

Launched in November 2011, Giver is the brainchild of Diego Sampaio, who observed the popularity and marketing power of gift cards in the United States and recognized an opportunity in Brazil’s enormous consumer market. He set up the company in Paraná, Santa Catarina and Goiânia in 2011, and in January 2012, he incorporated Giver in the United States as well. After a year in operation, 20 networks have adopted the Giver distribution platform and gift card management solutions.