This week, Pernambuco’s Porto Digital launched its urban mobility initiative, Porto Leve, in Recife. Implementing a system of bicycles for rent throughout the city, the organization has leveraged technology to promote sustainability and make a positive impact on the community.
Users pay a monthly fee of under US$5 (R$10) and are able to simply “unlock” bicycles for use with their smartphones or by calling a toll-free number when desired. Similar systems, the concept of which was developed by Serttel, have already been implemented in Rio de Janeiro and São Paulo.
