Jesús Martínez Larralde: Businessmen are Boxers, Entrepreneurs are Street Fighters

Jesús Martínez Larralde has worked on the concept of EnviaFlores since 2001, starting out at a time in which e-commerce in Mexico was virtually non-existent. After a period of incubation and quiet work on the project, he decided to dedicate himself to the enterprise full-time in July 2007. He thus embarked on a full-fledged endeavor to build what today is Mexico’s leading flower and gift delivery site.