Amazon Launches in Brazil, Kindle Soon to Come

Amazon is in Brazil. The world’s leading online retailer officially launched in the home of its namesake at midnight last night.

Initially, the Amazon catalog will offer Brazilian consumers 1.4 million e-books, including 13 million titles in Portuguese.

Brazilian consumers will have access to publications from some of Brazil’s top authors. What’s more, they’ll also be able to read titles from up-and-coming writers, who will get the chance to publish their work via Kindle Direct Publishing. The prices listed for Amazon’s e-books, in Brazilian reals, are generally in line with the prices of their physical counterparts.

And where will Brazilians be able to read their e-books? Amazon’s e-reader, the Kindle, of course. With a price tag of US$150 (R$299), Kindles will hit the shelves in Brazil in the weeks to come.

This launch marks Amazon’s first attempt to attack a market with an e-books only approach, likely because of the many logistical roadblocks involved in setting up a full-fledge e-commerce operation in Brazil. Amazon will now face competition from Brazilian bookseller Saraiva, but that may not be the case for long – the two are rumored to be in talks.