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Andrés Lawson of Dafiti Argentina: E-Commerce Investments Foster Consumer Confidence

Dafiti is one of Brazil’s greatest startup success stories. Since its January 2011 launch, the e-commerce platform for shoes and fashion has flourished. It now employs over 1,000 professionals and offers more than 70,000 products from 800 different brands. In August, Dafiti received a US$45 million investment from J.P. Morgan, further validating its market position and value.

Having largely conquered the Brazilian market, Dafiti has set its sights on other Latin American locales, including Chile, Colombia and Mexico. Also at the top of the company’s to-do list is Argentina, where it launched at the beginning of this year.

Dafiti’s Argentine operations started out small, dependent on the efforts of a tight-knit 10-person team in attracting both brands and consumers to the site. Today, the company has over 100 employees. It receives an average of 80,000 visits each day from users in Argentina looking to access over 6,000 products from top brands, such as Vitamina, Kevingston, Viamo, Levis and Benito Fernandez.