Redpoint e.ventures has revealed its latest deal. The Brazil-dedicated VC fund has selected 55social, a leading provider of tools and solutions for social media campaigns, for investment.
Founded in 2011, 55social helps its clients to maximize their social media marketing results. It provides users with a set of tools to manage and measure campaigns, thus making adjustments and rendering their efforts more efficient and effective. The company has already been backed by IG Expansion and, interestingly, Redpoint Ventures.
With the Redpoint e.ventures investment, the 55social team hopes to boost its growth and develop new and innovative solutions tailored to the Brazilian market. Emílio Maciel, CEO of 55social, elaborated: