Peixe Urbano’s Leticia Leite Talks Lessons Learned, Road Ahead at #RINY12

Leticia Leite, Co-Founder and Head of Corporate Communications at Peixe Urbano, took the Red Innova New York stage yesterday afternoon as the day’s final individual presenter. In a session titled Lessons from Brazil: From 0 to 20 Million Users in 2 Years, The Peixe Urbano Story, Leite let attendees in on a few of the ingredients for Peixe Urbano’s recipe for success.

Peixe Urbano, a platform that helps users to explore the best things to do in their cities, is one of Brazil’s biggest startup success stories to date. Leite credited much of the company’s progress to its approach to and strategy of running a business in Brazil and shared a few lessons learned with the audience: