J.P. Morgan to Invest US$45 Million in Dafiti

Today, the announcement was made that J.P. Morgan Asset Management will be investing US$45 million in Brazilian company Dafiti. Modeled after Amazon’s Zappos.com, Dafiti is an e-commerce platform for fashion and shoes.

Launched in January of 2011, the company was founded by Thibaud Lecuyer, Malte Huffmann, Malte Horeyseck and Philipp Povel. It has taken off in a huge way over the past year and a half, today offering more than 60,000 products from over 500 brands. Today, Dafiti employs over 1,000 employees – a huge feat considering it started out with a small 10-person team.


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