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Tag Archive | "Strategy"

Social Media Strategies with Wiggly Wigglers

Monday, June 1, 2009

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Social Media Strategies with Wiggly Wigglers

I met Heather Gorringe, founder of Wiggly Wigglers, at the Endeavor Entrepreneurs Summit last month. She explained to me the multiple social media tools they use to drive sales of gardening products. Heather founded Wiggly Wigglers in 1990 as a mail order catalogue company. Because they are located in rural England, not close to their customers spread throughout the UK, they rely on technology to generate interest in their products.

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Engagement Strategy…Digital, The Example of Dell

Friday, May 29, 2009

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Engagement Strategy…Digital, The Example of Dell

While at the recent Endeavor Entrepreneur Summit in Miami, I had the opportunity to interview Erik Dithmer, Dell’s Vice President of Sales for Small and Medium size businesses (SMB) in the Americas. Dell’s strategy to keep SMB customers during the economic downturn is to offer lower overall cost and advice to consumers.

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