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Engagement Strategy…Digital, The Example of Dell

Friday, May 29, 2009

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Engagement Strategy…Digital, The Example of Dell

While at the recent Endeavor Entrepreneur Summit in Miami, I had the opportunity to interview Erik Dithmer, Dell’s Vice President of Sales for Small and Medium size businesses (SMB) in the Americas. Dell’s strategy to keep SMB customers during the economic downturn is to offer lower overall cost and advice to consumers.

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