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Tag Archive | "Engagement"

Facebook Apps – Virality vs. Engagement

Sunday, November 22, 2009

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Facebook Apps – Virality vs. Engagement

As you probably know, Facebook announced two weeks ago a huge roadmap of what’s coming to the FB Platform in the next 6 months. It quickly became a disturbing news for all the Million Facebook Developers out there… (according to Facebook Statistics revealed in the last FB Garage in SF). Not only the 350.000 applications delivered [...]

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Engagement Strategy…Digital, The Example of Dell

Friday, May 29, 2009

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Engagement Strategy…Digital, The Example of Dell

While at the recent Endeavor Entrepreneur Summit in Miami, I had the opportunity to interview Erik Dithmer, Dell’s Vice President of Sales for Small and Medium size businesses (SMB) in the Americas. Dell’s strategy to keep SMB customers during the economic downturn is to offer lower overall cost and advice to consumers.

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