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Buscapé Acquires Social Commerce Platform ShopCliq.it

Brazilian e-commerce giant Buscapé is at it again. The company has just announced the acquisition of ShopCliq.it, adding the social commerce platform to its group of over 20 businesses to date.

ShopCliq.it has set a goal of taking the social commerce market by storm. The platform creates a specialized design for individual users based on their tastes, interests and personalities. It connects potential buyers with their favorite brands and is aimed at users who are already accustomed to buying online.

Buscapé executives expressed optimisim about the acquisition and noted the platform’s ability to place power in the hands of consumers – an important element in the context of an increasingly-complex online marketplace. Next up for ShopCliq.it will be a mobile application, which is in the works now.

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