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benjaminbewick - who has written 4 posts on Pulsosocial.


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Latin American Filmmakers Go Social to Gain Access to the US Market for Funding

Friday, July 31, 2009

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Latin American Filmmakers Go Social to Gain Access to the US Market for Funding

A strategy I mentioned during Piola last week, “coordinate the uncoordinated” is used by independent film makers in Latin America to obtain funding and generate interest in their films.  “Pelotero” from the Dominican Republic, “Changes Lives” from Mexico, and “Digital Aymara” from Bolivia are films using the independent film website, IndieGoGo, to attract investors and fans [...]

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Social Media Strategies with Wiggly Wigglers

Monday, June 1, 2009

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Social Media Strategies with Wiggly Wigglers

I met Heather Gorringe, founder of Wiggly Wigglers, at the Endeavor Entrepreneurs Summit last month. She explained to me the multiple social media tools they use to drive sales of gardening products. Heather founded Wiggly Wigglers in 1990 as a mail order catalogue company. Because they are located in rural England, not close to their customers spread throughout the UK, they rely on technology to generate interest in their products.

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Engagement Strategy…Digital, The Example of Dell

Friday, May 29, 2009

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Engagement Strategy…Digital, The Example of Dell

While at the recent Endeavor Entrepreneur Summit in Miami, I had the opportunity to interview Erik Dithmer, Dell’s Vice President of Sales for Small and Medium size businesses (SMB) in the Americas. Dell’s strategy to keep SMB customers during the economic downturn is to offer lower overall cost and advice to consumers.

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Endeavor, Support for Entrepreneurs in Latin America

Saturday, May 16, 2009

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Endeavor, Support for Entrepreneurs in Latin America

Last week the Endeavor organization kicked off its bi-annual Entrepreneur Summit at the Fountainebleau hotel on Miami Beach with a presentation from Carlos “Beto” Sicupira, the CEO of global beverage giant InBev. Endeavor’s mission is to foster economic development in emerging market countries by promoting entrepreneurship. Their strategy is to support “high impact” [...]

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