Huggies Taps Brazil to Test and Launch TweetPee Diaper App and Device

tweetpee

Brazilian parents will soon have a new way to utilize Twitter in an innovative, albeit less than glamorous, way.How, exactly? In managing their children’s dirty diapers.

Come July, Huggies will release a new app, TweetPee, in Brazil. The iPhone app has been designed to help parents keep track of the volume of diapers their children use. Moreover, it provides simple integration with online retailers to help with diaper purchases, thus including an element of e-commerce as well.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe